The Importance of Recording Videos

Hi this is Dave Kats with Therapist Consultants and I have a tip for you.

It is time to start recording videos. You know right now video is very important as far as your marketing is concerned. They say a picture is worth a thousand words. Well, if a picture’s worth a thousand words, a video is worth ten thousand!

You can use the videos you create in several different places. You can place an Instagram ad, but it doesn’t have the same results if you don’t include a video. You can utilize the same video for Facebook. We recommend that you have 2-3 short videos on your website as well. Psychology today has introduced a video feature as well and it will be advantageous for you to begin utilizing that.

When it comes to the length of your videos, they should be 30-60 seconds in length. In fact, Instagram reels limit you to 60 seconds so you definitely don’t want to go longer than that. Psychology today limits you to 15 seconds. What these platforms are trying to tell you is “shorter is better!”. Studies show the average person decides whether to watch or move on within the first 3 seconds. If they see the video is several minutes long, they may not want to make that time investment. However, if they can see its only 30-60 seconds it is highly likely they will stick around to hear what you have to say.

The purpose of the videos are to give people the opportunity to hear and relate to you. When people can see you and hear your voice, it gives you a better opportunity to get them as a new patient than if it was just your picture!

So I encourage you to start recording videos today, you’ll be glad you did!